For Participants

How do I submit a virtual show?

Sign up for a free account or log into your existing account at beginning on June 18th and fill out the free application form. Please note: submissions close July 31st.

How is programming handled?

Anyone can perform. Virtual Fringe will feature open-access online shows—just register for a flat fee of $25! All applications will be reviewed for appropriateness and to ensure alignment with Fringe’s ideals of openness and inclusion.

Please note that performers will be responsible for “producing” their own shows… but you’re welcome to simply use a smartphone!

What sort of information do I need in my application?

Please include a synopsis of your show, your bio, prior reviews, photos and links to online video.

Where will virtual performances take place?

Facebook Live, YouTube and Zoom. Performers are responsible to record or live-stream their shows, but don’t feel pressured to produce a Hollywood movie—using your smartphone is a great option!

Do I need to submit a live streamed show or a pre-record?

It’s up to you!  We can accept both live streamed shows, which will be shown at specific dates and times, or pre-recorded shows, which will be available to the public on demand.

What if I want to submit multiple productions?

You are welcome to submit more than one production to Virtual Fringe. We simply ask that you use a unique email address for each show submission. Should you need an extra address, we suggest a free service such as Gmail or Yahoo.

What are the costs?

We have lowered the Fringe registration fee—typically $50-$150 for the traditional, in-person Fringe—to only $25 for Virtual Fringe!

What does the registration fee cover?

  • Inclusion on the Fringe website and app
  • A centralized box office with tickets sold online and by phone
  • Participant support, including PR and marketing guidance, technical support and more
  • Promotion of the Fringe as a whole
  • Potential opportunity for exposure to entertainment industry promoters (promoters, producers and scouts frequently attend fringe festivals in search of new talent)

How much will tickets cost?

Virtual Fringe performers are able to set their own prices. Some possible options include:

  • Free
  • Free, with tips accepted
  • Ticketed (you set the ticket price.)
  • Ticketed (you set the ticket price) with tips accepted. 

In the spirit of an all-inclusive Fringe, we recommend charging no more than $20 per ticket.

Can participants sell tickets on their own?

No. All ticket sales will be processed through our box office and performers will be paid by October 26th, after W-9 tax forms are collected.

Performers are welcome to collect their own tips.

What percentage of ticket sales do I get to keep?

In light of the unusual circumstances, we will be supporting artists by providing them with all ticket sales (minus transaction costs). This year, our non-profit organization will forgo any share of ticket sales.

How long are Virtual Fringe shows?

We recommend Virtual Fringe shows of about 30 to 60 minutes. With all due respect to the art of the set, costumes and props, Fringe celebrates the performance itself above all. Keep it simple! A four-hour rendition of Nicholas Nickleby might be a fine show, but it’s really not Fringe-worthy.

Are there any in-person shows?

All applicants must conduct shows virtually. We’re bummed to not be able to see your show in person, but we look forward to seeing you online in this one-of-a-kind Virtual Fringe!

That said, we are working with health authorities and may be able to program some outdoor and socially distanced Fringe-curated shows.Stay tuned for further announcements.

General Questions

What is the KeyBank Rochester Fringe Festival?

The KeyBank Rochester Fringe Festival is an annual, 12-day celebration of the performing and visual arts in Rochester, New York. Modeled after the Edinburgh Fringe in Scotland, it is one of 50 fringe festivals in the U.S. and among 250 worldwide.

It is run by the non-profit Rochester Fringe Festival, Inc.

How is Fringe funded?

Fringe is funded through grants, sponsorships and—most years—a portion of ticket sales. We are a not-for-profit organization. Donate here.

Who can participate in the shows at the Fringe?

ANY artistic project can become a Fringe show.

In order to participate, a show must fill out an application at by July 31st. There is NO fee to apply.

All applications will be reviewed for appropriateness and to ensure alignment with Fringe’s ideals of openness and inclusion.

What kind of shows are typically included in a Fringe Festival?

Every Fringe is different. The one common denominator is the welcoming, diverse and all-in atmosphere. Fringe is open to all: theatre, comedy, dance, music, visual art, musical theatre, children’s entertainment, performance art, cabaret, circus, spoken word, physical theatre and more. Go ahead, we love surprises.

How do I register my venue for 2021?

The Fringe Board of Directors adds venues on a case-by-case basis. If you are interested in becoming a venue in 2021, please contact

Still have questions?

Contact us at We’re nice. Promise.