FRINGE ARTISTS: setting your sights on Fringe and want to know more?

Or maybe you’re ready to take your Fringe show on the road to other fringe festivals?

We’re offering ongoing, FREE, info sessions to get you started.


Session 1:  Prepare your Marketing for the Fringe!
Tuesday, May 14th, 12pm-1pm: Zoom webinar
Join the Rochester Fringe Festival team for a FREE webinar as we provide you with all of the steps and tools that you need to prepare for the festival! We will provide you with guidance around best practices for copy and imagery to use for our official guide and website, gearing up your social media channels and advertising opportunities for your show. You will also be able to ask questions at the end of the webinar. All shows and cast members are welcome to attend! Registration is open here.


Session 2:  Marketing and PR for your Fringe Show!
Monday, July 1st, 12pm-1pm:  Zoom webinar
Join the Rochester Fringe Festival team for our second FREE webinar to learn best practices to market your show! We will review advertising opportunities, social media strategies and how to craft and pitch a successful press release. Our staff will also share key dates leading up to the festival to ensure you are ready to rock! Registration is open here.


What Fringe Next?
Wednesday, September 25th, 12pm-1pm:  Zoom webinar
Fringe Festivals are fast becoming the way to get your new work out to the world.  Think you;re ready to take your show to another Fringe after Rochester but not sure where to start?  Xela Batchelder*, Ph.D. (aka “Dr. Fringe”) is THE Fringe guru for festivals both around the country and the world.  This session will give you the info you need to start performing or producing at others. Registration opens here August 1st.


Ready for the Big One?  The Edinburgh Fringe!
Wednesday, October 2nd, 12pm-1pm:  Zoom webinar
Have you considered taking your show to the world’s largest performing arts festival: the Edinburgh Festival Fringe? The festival can be very intimidating for newbies, to say nothing of the expense!  If you don’t know where to start, this session is for you. Xela Batchelder, Ph.D.* (aka “Dr. Fringe”) will provide you with an overview, resources for research, ideas on budgets, and ways to save money—setting you up for success in 2025 and beyond!  Registration opens here August 1st.


Rochester Fringe 101:  Apply for 2025!
Tuesday, November 19th, 12pm-1pm:  Zoom webinar
Led by Rochester Fringe Festival Producer Erica Fee, this informative webinar about the Rochester Fringe covers how to apply and what to expect during the application process. Get your creative juices flowing and submit your application when applications open in late winter.  Registration opens here in late October.


*Xela Batchelder, Ph.D. is the Director of Fringe University and Executive Director of the Pittsburgh Fringe. For 13 years, Xela ran Rocket Venues, a multiple-theatre, multiple-location venue at the Edinburgh Festival Fringe, the largest arts festival in the world.  She is a researcher of the Edinburgh Fringe and North American Fringe Festivals.