How Much Will It Cost?

Registration

Once you confirm a deal with a venue, there is a one-time Fringe registration fee that must be paid.

  • One production with multiple, ticketed performances/exhibits: $150
  • One production with free, non-ticketed performance/exhibits: $100
  • One production with one ticketed performance/exhibit only: $100

For venues with 99 seats or less:

  • One production with multiple, ticketed performances/exhibits: $75
  • One production with free, non-ticketed performances/exhibits: $50
  • One production with one ticketed performance/exhibit only: $50

Please note that the fee is per production and *not* per performance or exhibition. The maximum that one production can pay for registration is $150.  One registration fee equals one listing in the guide and one listing online.

Production

Budgets vary from production to production. That said, the spirit of the fringe tends to call for minimal sets, costumes, props, and equipment. For example, most theatre shows at the Edinburgh Fringe have a 5-minute load-in or load-out! The focus should be on the performers, artists, and the work.

Venue Rent

Venue rents vary. Many venues charge no rent but will keep a percentage of the box office. Others may charge a small amount but will allow participants to keep the box office. State your budget to the venues and try to get the very best deal you can. Some venues may also charge a fee that includes rent and/or technical support.

Percentage to the Fringe Festival

The Fringe keeps 10% of ticket sales to help cover its costs (marketing, advertising, centralized box office, promotional events, publicity, etc). This cost is automatically deducted.

Marketing

The Fringe will market as a whole, but you will want to market your show beyond the Official Fringe Guide. Reserve some money in your budget for marketing your show. You may choose to:

  • Place an ad in the printed Fringe Guide.
  • Place an ad on the Fringe website.
  • Print flyers, postcards, and/or posters.
  • Buy Google ad words.
  • Buy an ad on your preferred social network.

Listen, plenty of marketing can be creative and low-cost/free. Options: Facebook, Twitter, YouTube, Instagram, Pinterest, email and mobile blasts and many more. Get creative.

Insurance

We want to ensure that all shows are protected in the event that something goes wrong. So, like most fringe festivals, we require that shows are insured. Please check with your venue or sponsoring organization to see if you are already covered by their insurance.

The Fringe Festival requires participants to have commercial general liability, including the following:

Commercial General Liability:

  • $1,000,000 each occurrence Bodily Injury and Property Damage
  • $1,000,000 Personal & Advertising Injury
  • $2,000,000 General Aggregate limit
  • $300,000 Damage to Rented Premises
  • $5,000 Medical Expense

If you don’t have the above already, then you can buy a Fringe-friendly short term (30-day) policy through Domenick & Associates. In 2017, the cost was only $110. Please click here for details. Contact your venue or us at info@rochesterfringe.com for more information on insurance.