Before You Apply
The KeyBank Rochester Fringe Festival: one of New York State’s boldest festivals.
The Fringe in a Nutshell
Since its debut in 2012, the KeyBank Rochester Fringe Festival has become one of the most successful fringe festivals in the U.S., attracting more than 100,000 attendees in 2019. This multi-arts festival now boasts over 600 performances – more than a quarter of which are free – in 25+ venues in downtown Rochester, NY. Celebrating and inspiring creativity, the Fringe – which is partially curated by the festival and partially by festival venues – includes everything from theatre, music, comedy and dance, to children’s entertainment, spoken word, visual arts and so. much. more.
What is the Fringe?
The Fringe is an 12-day, all-out, no-holds-barred, multi-disciplinary visual and performing arts festival. It features international, national, and local artists. And it showcases theatre, comedy, visual arts, family entertainment, music, dance, physical theatre, musical theatre, opera, poetry, literature and experiences that have yet to be imagined. The Fringe is a proud member of the US Association of Fringe Festivals.
Born in Scotland, loved the world over.
In 1947, eight theatre groups crashed the newly established and curated Edinburgh International Festival. Uninvited and unwelcome, the groups performed anyway at venues they arranged themselves. The following year, Scottish journalist Robert Kemp coined the term “fringe festival” to describe these non-juried shows. The Edinburgh Fringe is now “the largest show on earth,” as it is nicknamed. The 2019 festival saw 59,600 performances of 3,841 shows in 323 venues and lasted the entire month of August. It grosses over £100 million for the Scottish economy alone. Fringe venues run the gamut from proper theatres to a public restroom.
Pioneers of the Fringe
Rochester Fringe is a not-for-profit corporation pioneered by several of Rochester’s cultural institutions: Geva Theatre Center, George Eastman Museum and Garth Fagan Dance, as well as emerging groups such as PUSH Physical Theatre and Method Machine. Our Board has expanded to include the University of Rochester, Eastman School of Music, Rochester Institute of Technology, Bond Shoeneck & King PLLC, Boylan Code, amongst others.
Where Rochester Fringe Takes Place
Rochester’s East End serves as the Fringe hub, with food, drink, free outdoor entertainment, a ticket booth, street performances, buskers, and a party atmosphere. This year, due to the pandemic and continued closure of some venues, the Fringe has expanded to different venues in new parts of the Rochester area. Returning this year are NOTA and the Joseph Avenue area, and joining them are new venues around State Street and the JCC Canalside Stage, which is right on the Brighton/Henrietta town line.
Types of Fringe Shows
ANY artistic project can potentially become a Fringe show, from a traditional theatrical presentation, to an immersive sensory experience, to an art exhibit — to any combination you can imagine! Fringe shows typically run about 60 minutes and have snappy load-ins and load-outs. With all due respect to the art of the set, costumes, and props, the Fringe celebrates the performance itself above all. Keep it simple! A four-hour rendition of Nicholas Nickleby might be a fine show, but it’s really not Fringe-worthy.
From parked cars to proscenium theaters, truly all of Rochester is a stage! Virtually any environment can be a venue, whether pre-existing or created as a Site Specific work. . Venues choose the shows to make offers to based on applications, so be sure to use your application to really sell your show! Apply directly to venues through and application that will go live here on Fringe Backstage on June 8th.
How to Apply: Live, In-Person Shows
Submissions will open from June 8 at 10am Eastern through June 29 at 5:00pm Eastern this year. Create an account at backstage.rochesterfringe.com, fill out the application, submit your show to venues, and then cross your fingers!
We follow the “Edinburgh Model”. Like the Edinburgh Fringe, all shows are booked by the venues themselves. Following your application, you will hear from your selected venues directly. The Fringe does NOT book shows into venues itself. Your negotiations will be with the venues themselves.
How to Apply: Online Shows
Submissions for online shows, whether on-demand or live streamed, will also open from June 8 at 10am Eastern through June 29 at 5:00pm Eastern. Create an account at backstage.rochesterfringe.com, fill out the application, submit your show, and then cross your fingers!
There is NO application fee for the KeyBank Rochester Fringe Festival. (We are one of the very few fringe festivals in the U.S. that has no charge to apply.)
Communication with Venues
During the application process, you will enter in all of your contact details. You may hear from the venues or from Fringe directly via phone or email. You will receive an email alert when you have a new update to your application from a venue. Please ensure that emails from email@example.com are *not* going into your spam folder.
One Show/One Venue
We have a one show / one venue rule. Once you confirm your show with a venue, you cannot perform that same, exact show at any other venue. On the Fringe website, your show will be listed as playing at one venue only. If you are an actor in a play or a musician in a band, you may perform at more than one venue IF you are also in a totally different play or band. (For example, John Doe can perform in Romeo & Juliet at MuCCC and Who’s Afraid of Virginia Woolf at the JCC, but the same exact production of Romeo & Juliet cannot be performed at more than one venue.) That said, any individual or group may submit multiple productions to the Fringe: simply use a different email address for each application.
We know that, now more than ever, Fringe artists and venues need advice, support, and guidance. We will be with you every step of the way.
Due to the financial hardships caused by COVID-19, we have reduced registration fees 25-50% for this year. The one-time Fringe registration fee is *not* a source of revenue for Fringe or performance venues but rather a necessary cost to support performances.
The registration fee is ONLY due after a show has applied, been accepted, and has settled on a deal with a venue.
The fee has been structured to accommodate shows of all types and sizes:
For venues with 100 seats or more:
- One production with multiple, ticketed performances/exhibits: $125
- One production with free, non-ticketed performance/exhibits: $75
- One production with one ticketed performance/exhibit only: $50
For venues with 99 seats or less:
- One production with multiple, ticketed performances/exhibits: $75
- One production with multiple, free, non-ticketed performances/exhibits: $40
- One production with one ticketed performance/event only: $40
- One production with one free performance/event: $25
Online Shows (either on-demand or live streamed): $25
Benefits of Registration
- Marketing, including show listing on RochesterFringe.com
- PR Support, including sample press releases, a media contact sheet, and guidance from our publicist
- Tickets for your show!That’s right – the Fringe runs a centralized box office – online, via phone, and in-person so that you don’t have to.
- Vaccine checks – Fringe will check vaccine verification at the doors of all venues so that shows can accommodate max capacities.
- Professional Development workshops and webinars to further your career and your show’s progress
- Arts Industry support – promotion to those from the arts industry who come to scout shows. Even America’s Got Talent has scouted in Rochester!We’ll also directly connect you with promoters who would like to speak with you further.
Fringe is open to anyone! To apply, you must be able to put together a fully fledged show. You’re not just writing a script or only coming up with a concept: you have to actually produce your show! As this is a fringe festival, the shows are NOT produced by the festival, and the venues themselves receive your “ready to go” shows that you’ve created. It offers you freedom and creative license to mold your own ideas into a fully realized performance as your own independent producer!
For those who are new to the process, the Fringe has a webinar with information on our submission process, a walkthrough of filling out the online application, venue details, how fringe festivals came to be, tips, quips and much, much more.