After You Apply

I’ve submitted my application via Backstage. What happens next?

Reminder: Send Your Show to Venues!

Make sure you’ve created a Fringe Backstage account, filled out an application, AND chosen venues to submit your show to! If you have NOT selected venus within Fringe Backstage and submitted your show to them, your show will not be considered! You should receive an email every time you submit a show to a venue (make sure emails from are not going into your spam). As this is a fringe festival, the shows are NOT produced by the Fringe, and the venues themselves receive your “ready to go” shows that you’ve created.

Offers From Venues

Be on the lookout for emails from that will be sent when a venue has looked at your application and either sent you an offer or has passed on your show. You may find that you receive several offers from different venues (if you have applied to more than one). As an independent producer, you must now decide yourself which deal will be most beneficial to your show. Some of the types of deals that you may encounter are:

  • Guarantee: Set fee for performance; venue then keeps all ticket sales.
  • Box Office Split: For example, 70% of the box office to the participants and 30% to the venue.
  • First Call: For example, participant receives the first $1000; venue then receives the rest.
  • First Call, Second Call, Split: For example, participant receives the first $1000; venue receives the next $1000; participant and venue then split the rest, with 60% to participant.
  • 100% of box office to the participant and bar receipts to venue.
  • 100% of box office revenue to their resident artists in exchange for a fair rental rate.
  • Any other arrangements which are agreeable to both parties.

Registration Fee

Once you have agreed on a deal with a venue and committed to the festival, you will need to pay a mandatory registration fee for your production (and this rate is one of the lowest in the U.S. for participation in a fringe festival.) Our rates are as follows:

  • One production with free, non-ticketed, performances/exhibits: $100
  • One production with one ticketed performance/exhibit only: $100
  • One production with multiple, ticketed performances/exhibits: $150
  • One production with free, non-ticketed, performances/exhibits [venues with 99 or less seats]: $50
  • One production with one ticketed performance/exhibit only [venues with 99 or less seats]: $50
  • One production with multiple, ticketed performances/exhibits [venues with 99 seats or less]: $75

Please note that the fee is per PRODUCTION and not per PERFORMANCE. The maximum amount payable is therefore $150.

The registration fee is payable via logging into Fringe Backstage, once you have committed to terms with a venue. If you are unable to pay online, then you may send a check. Find details in your performer account, after logging in to Fringe Backstage.

What does the registration fee cover?

  • Inclusion in the Official Fringe Guide.
  • Inclusion on
  • A centralized box office with online, phone, and in-person ticket sales.
  • Coordination of volunteers.  The Fringe supplies all venues with volunteers.
  • Fringe 101 webinar.
  • Participant support, including accommodations guidance, technical support guidance, etc.
  • Promotion of the Fringe as a whole
  • Opportunity for exposure to entertainment industry promoters (promoters, presenters, producers and agents often attend fringe festivals in search of new talent).


All shows must be insured. Please check to see if your show will be covered by the venue’s insurance policy/rider. If not, it is your responsibility to make sure that your show is covered. The KeyBank Rochester Fringe Festival recommends Domenick & Associates. For 2019, a 30-day policy is only $110. (They are also the go-to insurer for the Philly Fringe.)

Important Dates and Deadlines

The Fringe Backstage will be your home base for information, containing important dates and deadlines. These deadlines cannot be extended, so be sure to take note!

The complete Fringe lineup is announced—and tickets go on sale—at our annual press conference in July. The official site of the Fringe goes LIVE at with all shows living on the site and all tickets going on sale at once. Feel free to share the news that you’ll be participating in this year’s Fringe, but we ask that you not announce the exact specifics of your show/performance before the press conference in July. The element of surprise is a fantastic marketing tool.


All sales are processed through the centralized Fringe box office. Tickets will be available through, via phone, in person at the venues, and in person at the Spiegeltent Box Office. The Fringe recommends a top price ticket of $18. (Please note that $1 of every ticket goes towards the administration fees for the box office.) You will decide the price of your tickets in conjunction with your venue. Venues will be updated with all ticket sales on a regular basis and should then pass this information on to their booked shows.

Marketing & PR

Fringe shows are expected to market and promote their own productions.

  • The Fringe offers an exclusive discount to all shows on ads within the Official Fringe Guide (published by City Newspaper) and online at
  • The Fringe encourages shows to think as independent producers and distribute flyers, hang up posters, and get the word out via social media [#rocfringe19].
  • The Fringe will provide all registered shows with a template press release and a media contact list as well as a marketing & PR handbook. The marketing contact at each venue may also provide additional guidance.

Box Office Settlements

The Fringe will submit payment to all venues by October 14, 2019. Venues will then submit payment to shows by October 21, 2019.

Out of Town Participants

If you are an out-of-towner and you need assistance, please contact us at We also have special hotel rates available for all out-of-town artists.